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The Headlines Are Loud. The Market Is Still Moving.

Writer: The O'Hara Group
The O'Hara Group
18 hours ago
11 min read
Lutherville home at twilight, recently sold by The O'Hara Group

Open any news app this month and the story writes itself. Mortgage rates are back above 7%. Inventory is climbing. The midterm elections are days away, and every forecast comes with a "but." If you are thinking about selling your home or buying your next one in Baltimore County, it would be reasonable to wonder whether you should wait.

Here is what the headlines leave out: homes are still selling. Buyers are still buying. In the Baltimore metro, the median home that went under contract in September did so in 19 days, according to Bright MLS. That is not a frozen market. It is a market that rewards preparation and punishes guesswork.

That is exactly the kind of market our team is built for. 2026 is on track to be the strongest year in The O'Hara Group's history, and it is happening in the same conditions that are making headlines. The difference isn't luck. It is a set of decisions we make on every listing and every offer, and we want to walk you through them.


Key Takeaways

  • Rates and inventory are both up. The 30-year fixed rate averaged 7.32% the week of October 22, up from 6.19% a year earlier (Freddie Mac), and Baltimore-area active listings are up more than 20% year over year (Bright MLS).

  • For sellers, the first price is the most important price. We won't bring an overpriced listing to market, and if the response tells us the price needs to move, we move it while the listing still has momentum.

  • Timing and preparation matter more when buyers have choices. We read the market at the neighborhood and zip code level, know who is actively looking, and tell you exactly how to make your home stand out.

  • For buyers, the best homes aren't always on Zillow. Our network surfaces off-market listings, office exclusives and homeowners who would sell for the right buyer.

  • Winning offers are built, not guessed. We know which terms get accepted in competitive situations and which ones quietly lose.


What's Actually Happening in the Baltimore Market

Let's start with the facts, because the facts are more nuanced than the headlines.

Rates have risen. Freddie Mac's weekly survey put the average 30-year fixed mortgage at 7.32% on October 22, 2026, down slightly from 7.40% the week before but still more than a full point higher than the 6.19% average a year earlier. The 15-year fixed averaged 6.68%. For a buyer, that changes the monthly payment math in a real way.

Inventory has grown. Bright MLS reported that active listings across the Baltimore metro were up 21.2% in September compared with a year ago, while new pending sales were down 14.9% and showings were down 12.5%. Across the wider Mid-Atlantic, active listings rose 18.5%. Bright MLS chief economist Lisa Sturtevant put it plainly: some buyers who can still make the numbers work "may be waiting for more certainty in the market and the economy."

Price cuts are more common. Nationally, Realtor.com reported that 20.8% of listings carried a price reduction in September, the highest share of the year.

But values are holding. The Baltimore metro median sold price in September was $405,000, unchanged from a year earlier. Homes are not losing value across the board. What has changed is the margin for error.

And then there are the midterms on November 3. Election seasons tend to produce a lot of commentary about the housing market and very little change in it in the short term. A recent Clever Real Estate survey found that 63% of Americans don't expect the midterms to improve the housing market either way. Your reasons to move, whether that is a growing family, a downsize, a new job or an estate to settle, don't usually follow the election calendar.

The takeaway: This is not a crash and it is not a freeze. It is a market where buyers have more options and less patience, which means the way a home is priced, prepared and presented matters more than it has in years.


For Sellers: Pricing Has to Be Right From Day One

When inventory was scarce, an ambitious price could be rescued by a shortage of alternatives. That safety net is gone. Today, a buyer touring your home in Lutherville has likely seen three others that week, and they know what each one is worth.

The first two to three weeks on the market are when a listing gets its strongest attention. Every active buyer with saved searches sees it. Every agent with a client in that price range takes notice. When a home is priced well, that first wave of attention turns into showings, and showings turn into offers. When it is priced high, that first wave passes, and the listing starts collecting days on market instead.

That is why we have a firm rule: we will not bring an overpriced listing to market. Before your home goes live, we build the price from the ground up. We look at closed sales, not just active listings. We look at what is pending, because pending sales show where buyers are committing right now. We weigh your home's specific features against the competition it will actually face, down to the street.

And if the market tells us we missed, we don't wait it out. In a metro where the median home is going under contract in 19 days, a listing with steady showings and no offers after a few weeks is giving us clear feedback. We act on that feedback quickly, while your home still has momentum and still feels new to buyers. A well-timed adjustment early is almost always smaller, and more effective, than a series of reluctant reductions later.

The takeaway: The right price on day one protects your negotiating position for the entire sale. If an adjustment is needed, making it early keeps buyers engaged instead of letting them wonder what's wrong.


Timing Is Everything, and It's Local

National headlines describe a national average. You aren't selling a national average. You are selling a home on a specific street, in a specific school zone, in a specific price range.

The market in Ruxton behaves differently from the market in Hunt Valley. A four-bedroom colonial in Lutherville competes with a different pool of homes than a townhome in Towson or a property with acreage in Phoenix. Within a single zip code, one price band can be busy while another is crowded with listings.

So before we recommend a list date, we analyze what is happening in your neighborhood and your zip code right now: how many comparable homes are active, how quickly they are going under contract, how many are sitting, and what is scheduled to come on soon. We look at the calendar too. Fall listings face a different buyer than spring listings, and a home that launches into a quiet week can have the market to itself. (We wrote about this in The Quiet Season Might Be the Smart Season.)

It also helps that we aren't reading this market from a distance. Most of our team lives in Mays Chapel, and our office is on Bellona Avenue in Ruxton. We drive these streets every day, we know which listings are coming before they hit the market, and we know which neighborhoods are drawing the most interest this season.

The takeaway: The right timing comes from local data, not national headlines. We'll tell you when your specific home is best positioned to launch, and why.


We Know Who's Looking, and What They Want

Fewer showings across the market doesn't mean fewer serious buyers for your home. It means the buyers who are out there are more deliberate. They have been watching. They know what they want, and they are ready to act when they see it.

Our job is to know those buyers before your home goes live. Between the buyers we are actively working with, the agents we talk to every week and the reach of the Sotheby's International Realty network, we know what today's buyers in our market are asking for. Some are downsizing from larger homes and want single-level living with low maintenance. Some are relocating and need to understand a neighborhood quickly from out of state. Some are moving up and have a short list of must-haves: a finished lower level, a main-floor office, a usable yard.

When we know who is most likely to buy your home, we can market to them directly. That shapes everything from the photography to the listing description to where and how we promote it.

The takeaway: Knowing the buyer pool lets us position your home for the people most likely to pay the most for it, rather than marketing it to everyone and hoping.


Preparing Your Home to Stand Out Among More Choices

With more listings on the market, buyers compare more carefully. Small things that might have been overlooked in a tight market now become reasons to choose another home.

We walk through your home with you before listing and tell you, specifically and candidly, what will help and what won't. That conversation usually covers a few areas:

  • First impressions. Curb appeal, the front entry and the first room a buyer sees set the tone for the entire showing and for the listing photos.

  • Condition items. Deferred maintenance that a buyer's inspector will find is better addressed, or disclosed with a plan, before it becomes a negotiating point.

  • Presentation. Decluttering, furniture placement and lighting help a buyer see the space rather than your belongings. In some homes, professional staging is worth it. In others, it isn't.

  • What to skip. Not every update pays for itself. We'll tell you where your dollars matter and where they don't.

We also connect you with the contractors, stagers and service providers we trust, so the work gets done well and on schedule.

The takeaway: In a market with more choices, preparation is how your home earns a place on a buyer's short list. We tell you exactly what to do, and what not to spend money on.


For Buyers: The Best Homes Aren't Always on the Market

Rising inventory is good news for buyers. You have more options than you did a year ago, and in many price ranges, more room to negotiate. But in the neighborhoods where demand stays high, the most desirable homes often never reach the open market at all.

This is one of the clearest advantages of working with our team. Through Monument Sotheby's International Realty, we have access to office exclusive listings, homes that are marketed privately within our brokerage before, or instead of, a public launch. We also hear about off-market opportunities: sellers who are planning to list next season, or who would consider an offer if the right buyer came along quietly. Many of our sellers value privacy, and a discreet sale suits them.

Because we live and work in these neighborhoods, we often know which homeowners have been thinking about a move. When a buyer tells us they want a particular street in Lutherville or a specific setting in Hunt Valley, we can sometimes start a conversation that would never happen through a website.

The takeaway: If you only look at what is publicly listed, you are seeing part of the market. We bring you the rest of it.


How We Craft Offers That Win

Even with more inventory, the best homes still draw competition. When they do, the strongest offer isn't always the highest one. Sellers weigh certainty, timing and simplicity alongside price.

We have been on both sides of those negotiations many times, so we can tell you what tends to win and what quietly loses.

What tends to win:

  • A strong pre-approval from a reputable lender, ideally one the listing agent can reach and trust.

  • A settlement date that fits the seller's plans. Sometimes flexibility, or a short rent-back, is worth more to a seller than additional dollars.

  • A meaningful earnest money deposit that signals commitment.

  • Clean, clear terms with reasonable contingencies and timelines.

  • A thoughtful plan for the appraisal, so the seller isn't worried about the deal falling apart if the appraisal comes in low.

What tends to lose:

  • Long contingency periods and vague terms that make a seller uneasy.

  • Escalation clauses written without a cap or a clear structure.

  • Lowball offers on well-priced homes, which can end a conversation before it starts.

  • Personal letters to sellers. They are well-intended, but they can raise fair housing concerns, and many listing agents won't pass them along.

Before you write an offer, we talk with the listing agent to learn what matters most to the seller. That conversation shapes every term we recommend.

The takeaway: Winning offers are built around what the seller values, not just the number. We know how to find that out and how to structure your offer around it.


Why 2026 Has Been Our Strongest Year

It would be easy to assume a year like this one would be a difficult year for a real estate team. For us, 2026 is on track to be our highest year ever.

We don't think that's a coincidence. Accurate pricing, quick adjustments, street-level market knowledge, careful preparation and access to off-market opportunities matter most when conditions get harder. They are the reason our sellers' homes keep selling and our buyers keep finding the right homes, whatever the headlines say.

That work is backed by more than 20 years in this market, our team's career sales, and recognition including Baltimore Magazine Top Agent honors. It is also backed by the reach of the Sotheby's International Realty network, which includes more than 26,000 sales associates in over 80 countries and territories.

The takeaway: Our results this year come from discipline, not market conditions. That is what we bring to every client.


Questions to Ask Before You Buy or Sell This Fall

Whether you work with us or not, these are the questions worth asking any agent right now:

  1. How did you arrive at this list price, and which pending sales support it?

  2. What will you do if we don't see strong interest in the first few weeks?

  3. How many homes like mine are active in my zip code, and how fast are they selling?

  4. Who is the most likely buyer for my home, and how will you reach them?

  5. What should I fix or update before listing, and what should I skip?

  6. Do you have access to off-market or office exclusive listings in the neighborhoods I want?

  7. What has won, and lost, in the competitive offers you've written recently?

  8. How do current rates change my monthly payment, and who can I talk to about my options?


Frequently Asked Questions

Should I wait to sell until after the midterm elections?

For most sellers, no. Elections create headlines, but they rarely change local housing fundamentals in the short term. The bigger factors are your own timeline and how many homes like yours are on the market. We can show you what's happening in your neighborhood right now so you can decide with real numbers.

Are home prices falling in Baltimore County?

Not broadly. Bright MLS reported that the Baltimore metro median sold price was $405,000 in September 2026, unchanged from a year earlier. What has changed is that buyers have more options, so homes that are overpriced or underprepared tend to sit longer and sell for less.

How long does it take to sell a home in the Baltimore area right now?

In September 2026, the median Baltimore metro home went under contract in 19 days, according to Bright MLS, three days slower than a year earlier. Well-priced, well-prepared homes in desirable neighborhoods often move faster.

What is an office exclusive listing?

An office exclusive is a home marketed privately within a brokerage rather than on the public MLS, usually at the seller's request for privacy or to test the market. Working with an agent at that brokerage gives buyers access to these homes before, or instead of, a public launch.

How do I win a multiple-offer situation with rates above 7%?

Focus on strength and simplicity: a solid pre-approval, a settlement date that suits the seller, a meaningful deposit, clean terms and a plan for the appraisal. Your agent should learn what the seller values most before you write the offer.

When should a seller reduce the price?

When the market gives clear feedback. If a home has steady showings but no offers after the first few weeks, the price is usually the issue. Adjusting early, while the listing still has momentum, is typically more effective than waiting.


Let's Talk About Your Next Move

Headlines will keep changing. If you are considering a sale or a purchase in Baltimore County or Baltimore City, we'd be glad to show you what's happening in your neighborhood specifically and what it would take to make your move work this season. You can request a home value analysis or reach out to our team.

This article is for general information only and is not financial, legal or tax advice. Market data reflects sources available as of October 2026 and can change quickly. Mortgage rates shown are national averages; your rate will depend on your lender and individual circumstances. Please consult a qualified lender, attorney or tax professional about your specific situation.

 
 
 

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The O'Hara Group of Monument Sotheby's International Realty
7707 Bellona Avenue | 
Ruxton, Maryland 21204
Claudia 410.274.2936 | Broker 443.906.3840

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